Whitecaps GreenZone Sustainability Kick
– Creative Direction, Design, Copywriting

The GreenZone Sustainability Kick, in association with the City of Burnaby & Metro Vancouver, is a sustainability campaign launched at all Vancouver Whitecaps home games during the 2009/10 season. The largest of it’s kind by any professional sports team in Canada, the campaign uses Whitecaps players to spread the very simple (& very true) message that 'Recycling Is Awesome.'